Thank You For Attending "Navigating Your Firm Through a Rebrand: An In-House Marketer’s Guide"!

Additional Resources for Attendees

Below, please find the presentation slides and some additional resources for my SMPS SERC 2021 session “Navigating Your Firm Through a Rebrand: An In-House Marketer’s Guide.”

Throughout my career, I’ve led countless rebrands for companies of all types and sizes, including many AEC firms. In this session, I share what I’ve learned over the years, focusing on the processes and practices that will make your lives easier.

If you’ve ever been through this process, you understand the complexity and potential frustrations that often go hand-in-hand with a rebrand. But it doesn’t have to be this way! Yes, rebrands are costly, time-consuming, and a lot of work. Understanding the process will not only help you navigate the process with confidence and ease (while keeping your sanity) but also ensure that the final product meets objectives, exceeds expectations and delivers measurable results – for your firm and the marketing function within the firm.

Please don’t hesitate to reach out if you have any questions and make sure to sign up to receive other valuable content and resources from Substance151 directly to your inbox.

Ida Cheinman

Download “Navigating Your Firm Through a Rebrand: An In-House Marketer’s Guide” presentation slides.
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Is your firm or SMPS chapter looking for a speaker who is knowledgeable, engaging, energetic and excels at making complex information accessible and immediately applicable? See Ida’s Speaker Page and contact her today!