Marketing Resources and Tools for Real-World Results

marketing and branding resources for marketers and business leaders

We’ve got you covered with our top marketing resources and tools for strengthening your brand, creating better content, mastering customer experience and making sense of top digital trends.


Generative AI Tools for Marketing and Content Development
Today’s Digital Reality: An Essential Guide for Professional Services Marketing
Flip the Script: Using Modern Customer Marketing Strategies to Win the Talent War
Reinvent Your Marketing and Business Development With LinkedIn
Don’t Let the Economy Make Your Firm a Commodity

Top Downloaded e-Guides

Your Brand Toolbox: A Guide to Rebranding From Start to Finish
Beyond Data: How to Get High-Value Insights from Your Customer Research
A Step-by-Step Guide to Conducting a Brand Audit
The Ultimate Guide to a Website Redesign

Marketing Research and Planning

Stay focused and move away from “getting a lot done” to setting and accomplishing a single, vitally important initiative.

Agile Marketing Planning: Flexibility Meets Results
A More Practical Approach to Marketing Planning
Account-Based Marketing (ABM): Is Your Marketing Fat and Wasteful or Lean and Effective?
Increasing Productivity, Relevancy and Results – A Marketer’s Guide to Agile
Marketing in the Real World – Most Important Decisions for Avoiding Execution Paralysis
Knowledge Is Revenue: How to Conduct Killer Customer and Competitor Research

Rebranding Resources Center

Constantly changing market conditions, emerging audience needs and changes in your company’s strategic direction, can cause your brand to become out of alignment with today’s needs. To avoid this, your brand must be audited as a part of your company’s annual strategic planning to determine if further audit and/or any adjustments are needed.

To help you navigate a complicated world of brand building, we’ve created this Rebranding Resource Center for Busy Marketers and Company Leaders.

Free Download

Your Brand Toolbox

Building a strong brand is anything but easy. To assist you with the entire process – from conducting your brand audit through rebranding, we’ve developed this Brand Toolbox.

Customer Experience (CX)

What do today’s leading brands have in common? It’s simple: they put the customer at the center of every strategy, decision and experience. Identified as one of the top marketing trends and business priorities, it’s also expected that customer experience will become the primary function of the CMO.

Branded Customer Experience: Attract, Engage and Win
Marketing’s New Role: Aligning Brand Experience (BX), Customer Experience (CX) and Employee Experience (EX)
Taking Customer Experience Firmwide: Marketing’s Role
Customer Experience Journey and Content Mapping Worksheet
Tips For Creating Better Buyer Personas

Content Marketing and Thought Leadership

Content Marketing has long been central to B2B and professional services marketing. From improving brand visibility to demonstrating thought leadership to lead generation and more, there is a million of compelling reasons to stay committed and dedicate time, talent and resources to creating engaging, relevant, high-quality content.

Turn Thought Leadership into Revenue
Putting Thought into Thought Leadership
Context Marketing: The Next Frontier
What No One Will Tell You About the Biggest Marketing Trend
5 Questions and 10 Ideas for Making Content Work

Dominating Digital

Over the past decade, digital dominated the marketing conversation and defined Modern Marketing. And while technology continues to disrupt our lives and business and push the boundaries of what’s possible, it’s now simply the cost of entry. The “digital-first” mindset calls for new tools and the strategic expertise to leverage technology without getting caught up in the hype. Today’s marketer must be a savvy strategist who combines new thinking, approaches, and skills with the right technology stack to plan, execute, measure, and optimize marketing campaigns.

Leading the Charge Through Digital Transformation
The Future Is Now and It’s Online
Are You Building the Right Website?
How to Take Control of Your Next Website Redesign
5 Must-Ask Questions for Getting Your Website Right
Marketer’s Digital Toolbox 2.0
Omnichannel Marketing: Catching Up to the Future of B2B

Free Download

Your Ultimate Guide to a Website Redesign

Navigating your company through a website redesign is not an easy task, but it doesn’t have to be an ordeal. For more detailed information on the entire process from planning through post-launch, checklists and tips on avoiding common mistakes, download this e-guide.

You don’t have to venture into the complicated world of branding and marketing alone! Substance151 can be your guide in navigating all things brand, marketing and design and helping you develop and implement strategies that work best for your company. Contact us to schedule a conversation.