Throughout my career, I’ve led countless rebrands for companies of all types and sizes, including many AEC firms. In this presentation, I shared what I’ve learned over the years, focusing on the processes and practices that will make your lives easier.
If you’ve ever been through this process, you understand the complexity and potential frustrations that often go hand-in-hand with a rebrand. But it doesn’t have to be this way! Yes, rebrands are costly, time-consuming, and a lot of work. Understanding the process will not only help you navigate your next rebrand with confidence and ease (while keeping your sanity) but also ensure that the final product meets objectives, exceeds expectations and delivers measurable results for your firm.
Please don’t hesitate to reach out if you have any questions and make sure to sign up to receive other valuable content and resources from Substance151 directly to your inbox.
Best,
Ida Cheinman
Download the “Navigating Your Firm Through a Rebrand: An In-House Marketer’s Guide” presentation slides
Download Brand Rollout Checklist
Branding Guides
Step-By-Step Guide to Conducting a Brand Audit
Your Ultimate Guide to Better Customer Insights
Your Brand Toolbox
Related Articles
Rebrand vs. Refresh: What’s Right for My Company?
10 Must-Ask Questions for Brand Evolution
Knowledge Is Revenue: How to Conduct Killer Customer and Competitor Research
Calculating the ROI of Branding
Is Your Brand Strategy MIA?
The Brand Strategy Playbook
Anatomy of a Brand [infographic]
A Brand Management Master Class
The Rebranding Challenge: What’s an In-House Marketer to Do?
Launch! How to Execute a Breakthrough Brand Rollout
Living Your Brand: Thinking Beyond Brand Launch
Case Studies
Helping an Ambitious Brand Realize Its Purpose
Helping an Engineering Firm Raise the Bar
More Resources
Rebranding Resource Center
Marketing Resources for Real World Results
Get articles and resources delivered straight to your inbox.
