Additional Resources for Attendees

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Best,
Ida Cheinman

Presentation and Related Resources

Download Presentation Slides

The Bigger Truth About Purpose-Led Brands
Brand Purpose Is the New Brand Promise
Calculating the ROI of Branding
Living Your Brand: Thinking Beyond Brand Launch
A Brand Management Master Class
Anatomy of a Brand [infographic]

More Resources

Rebranding Resource Center for Busy Marketers and Business Leaders
Marketing Resources and Tools for Real-World Results

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