Ida Cheinman, Substance151 principal and creative director, will be guest-lecturing on Principles of Branding for Social Enterprise at Hult International Business School, San Francisco.
In addition to her 20+ years of branding and marketing communications experience, Ida brings niche expertise in mission-driven business models that combine business strategies with creating positive environmental and social impact. As a founder of one of the first Benefit LLCs in the U.S., she understands first hand the challenges and benefits of purpose-driven brands and she often speaks and writes on the subjects of green marketing and corporate citizenship.
About Hult International Business School: Hult, with its cutting-edge campuses in San Francisco, Boston, London, Dubai, Shanghai and New York, is a new kind of business school for the global generation. It’s a global network that educates, inspires, and connects some of the most forward-thinking business talent from around the world.
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