Generation Z, which outnumbers Millennials, is entering the workforce. And it won’t be long before they become influencers in business decisions.
The differences between Millennials and those coming behind them are significant. And even though it will be a few years before Gen Zers, who were born roughly between 1995 and 2014 (the exact years vary slightly depending on the source), are making decisions on multi-million dollar construction projects, A/E/C firms are already challenged with attracting and retaining them as employees.
A/E/C firms must make it a priority to get to know Gen Z and start developing and testing marketing strategies that will earn their attention and capture their business.
Please don’t hesitate to reach out if you have any questions and make sure to sign up to receive other valuable content and resources from Substance151 directly to your inbox.
Best,
Ida Cheinman
Download “Gen Z Is in the Building. Is Your Firm Ready?” presentation slides.
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