Additional Resources for Attendees

I hope you enjoyed the SMPS webinar “Branding in the Age of Transformation: The New Brand Management Playbook” and found it informative and timely. Below, please find the presentation slides and some additional resources.

Please don’t hesitate to reach out if you have any questions and make sure to sign up to receive other valuable content and resources from Substance151 directly to your inbox.

Best,
Ida Cheinman

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Download Presentation Slides

Tools and Templates

Anatomy of a Brand (Brand Platform) Infographic
Brand Personality Worksheet
Tips For Creating Better Buyer Personas

Related Articles

Branding Evolved: The New Brand Management Manifesto
The Bigger Truth About Meaningful Brands (Why “Why” Is Not What You Think It Is)
Why Is Everyone at Starbucks So Nice?
Living Your Brand: How to Ensure Your Brand Isn’t Dead on Arrival

More Resources

Rebranding Resource Center
Marketing Resources Roundup

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