Additional Resources for Attendees

Below, please find the presentation slides and some additional resources for my session “From Millennials to Gen Z: Reaching the Next Generation of Decision Makers.”

Millennials are now 50% of the workforce and 73% of those are involved in B2B executive decisions. Gen Z, which outnumbers Millennials, is starting to enter the workforce and the differences between the two generations are significant.

To compete and win in the decade ahead, companies must find new ways to reach, engage and convert the next generation of clients and employees. A/E/C firms that intentionally shift their marketing and business development strategies to cater to the new decision-makers’ mindset and preferences will outperform their competition.

The session helps create a roadmap for how to prepare for, and conquer, this next marketing frontier!

Please don’t hesitate to reach out if you have any questions and make sure to sign up to receive other valuable content and resources from Substance151 directly to your inbox.

Best,
Ida Cheinman

Download “From Millennials to Gen Z: Reaching the Next Generation of Decision Makers” presentation slides.

Related Articles

The Z Factor – How to Prepare Your Marketing to Survive the Gen Z Invasion
Why Emotional Connection Trumps Business Benefit in B2B Marketing
Brand Purpose Is the New Brand Promise
Gen Z is in the Building: How to Attract, Engage and Retain the Next Generation of Employees
The Bigger Truth About Meaningful Brands (Why “Why” Is Not What You Think It Is)
Context Marketing: The Next Frontier
How to Maximize Your Most Valuable Brand Touchpoint – Your Website

More Resources

Rebranding Resource Center
Marketing Resources Roundup

Get articles and resources delivered straight to your inbox.

subscribe

Is your firm or SMPS chapter looking for a speaker who is knowledgeable, engaging, energetic and excels at making complex information accessible and immediately applicable? See Ida’s Speaker Page and contact her today!