The Role of Communication in the Branding Process

Ida Cheinman presented to the SMPS Maryland Mentoring Program to help in-house marketers understand best practices for effective communications throughout a rebrand.

Ida led a discussion on the importance of communication – internally and externally – at every stage in the process, from planning through rollout and beyond. Focusing on helping in-house marketers identify key stakeholder groups and communication milestones, Ida offered proven strategies and real-life examples that help to avoid common pitfalls, ensure marketplace acceptance and firm-wide buy-in.

Related articles

The Rebranding Challenge: What’s a In-House Marketer to Do
Launch! How to Execute a Breakthrough Brand Rollout
Living Your Brand: How to Ensure Your Brand Isn’t Dead on Arrival
How to Take Control of Your Next Website Redesign

And make sure to visit Substance151 Rebranding Resource Center!


Your Brand Toolbox

Before you embark on a rebrand, make sure to perform a complete brand audit. To assist you with the brand audit process, we've created this free Brand Toolbox.