Substance151 Principal on Technology Today Radio

Ida Cheinman was a guest on the May 1st episode of “Technology Today” with Ajay Gupta to discuss how social media and other digital technologies are revolutionizing how companies create and manage their brand. Is social media letting us see behind the green curtain? Or are Facebook, Twitter, LinkedIn, Pinterest, YouTube and others just another way to control the public’s perception of your firm?

We also wrote a guest post for the Technology Today Radio blog.