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Speaking Schedule 2024

Ida Cheinman Substance151 speaking professional services branding marketing digital
Photo credit: Sam Kittner


Is your company or professional organization looking for a speaker who is knowledgeable, engaging, energetic and excels at making complex information accessible and immediately applicable?

Contact Ida today! Speaker Kit


2024 Speaking Highlights

February 1–2, 2024
SMPS Southern Regional Conference (SRC)
Austin, TX
“Flip the Script: Using Modern Marketing Principles to Win the Talent War”

February 15, 2024
American Council of Engineering Companies (ACEC) North Carolina
“Future Leaders Series: AEC Marketing and Business Development”
Charlotte, NC

March 25–27, 2024
SMPS Southeast Regional Conference (SERC)
Greenville, SC
“Separating Substance from Hype: How to Conquer the Next AEC Marketing Frontier”

April 24–26, 2024
SMPS Northeast Regional Conference (NERC)
Boston, MA
“Separating Substance from Hype: How to Conquer the Next AEC Marketing Frontier”

April 24–26, 2024
SMPS North Texas
Virtual
“Marketing Planning 2025: Flexibility Meets Results”
Access Webinar Resources

On Demand
Amplify A|E|C DIGITAL
Virtual
“Navigating Your Firm Through a Rebrand: An In-House Marketer’s Guide”
Register for On Demand Access

September 10, 12, 17, 2024 + On Demand
SMPS Master This Three-Part Webinar Series
Virtual live webinar and also recorded
“Achieving Return on Content: A New AEC Blueprint”

  • Session 1: Using Content to Win Business
  • Session 2: Aligning Content to Today’s AEC Buyer Journey
  • Session 3: Activating Content for Results

Register for On Demand Access

October 16, 2024
SMPS South Florida
Virtual
“Separating Substance from Hype: A Practical Approach to AI in AEC”
Register

December 11, 2024
SMPS Upstate New York
“Managing your Firm’s Website Redesign”

January 29–31, 2025
SMPS Southern Regional Conference (SRC)
Houston, TX
“Rethinking Thought Leadership for Today’s Customer Journey”
Register


Contact Ida to request a current topics list.