SMPS New York “Brand Engagement: Today’s Hottest Marketing Currency”

In today’s challenging marketing environment, where every firm sounds alike, sales cycles take years, and services become commoditized overnight, how can A/E/C firms engage their audiences and ensure they stay engaged – growing from prospects into loyal life-long customers? How can A/E/C marketers take advantage of the multitude of communication channels without diluting the brand’s message (and do so with today’s often-sparse financial and human resources?). Enter brand engagement! Brand engagement is critical to cultivating internal and external brand champions, giving stakeholders and marketers the vision, structure, and motivation to turn brand into action.

In Brand Engagement: Today’s Hottest Marketing Currency, follow Ida Cheinman as she investigates the techniques of brand engagement that bring customer loyalty, distinction, and paying projects through the door.

Ida’s approach is so compelling. Although branding is something with which we are all familiar, her presentation of “Brand Engagement” was refreshingly evidence-based and chock-full of take-home pointers. The whole audience was impressed with Ida’s range of material, expertise, and clarity.

—Vanessa Weber, Cooper, Robertson & Partners

@idacheinman thank you so much for speaking tonight! @SMPSNewYork really enjoyed it! #smpsnyBrandEngagement

Excellent speaker with great PPT show and wonderful illustrations of branding and concrete industry examples to inspire us

Ida had a clear point of view and information of interest to the entire audience, regardless of their experience. This is a tremendously difficult goal to achieve.

One of my favorite PD events, ever!

I was aware of Ida’s firm and her work before the presentation and was thrilled that the NY chapter was able to secure her as a speaker. Great job!