WSSI

Wetland Studies and Solutions, Inc. (WSSI) has built a reputation for its unparalleled depth of knowledge and the ability to create solutions that balance environmental considerations and land use goals. Industry professionals from both private and public sectors turn to WSSI and its extensive library of thought leadership content and resources to stay current on developments in land use, environmental science and regulations.

The old website was outdated, difficult to navigate and manage for the site admins. What’s more, it no longer represented who WSSI had become and where it was headed in the future.

Enhancing User Experience

Through rigorous research, planning and information architecture study, Substance151 developed a navigational structure and layout design that allow a high-level overview of the firm’s capabilities, as well as an in-depth look into WSSI’s specialized expertise and breadth of services.

The new UX design and customized advanced site search capabilities provide site visitors quick and easy access to relevant (to them) information – allowing WSSI to showcase its depth of specialized knowledge without the overwhelm.

Modernizing Design

Just like WSSI’s vision is rooted in the balance of environmental considerations and land use needs, the website’s design strikes a balance between the firm’s deep roots in science and research and its fun, people-centric culture and personality.

The use of “techy” linework, large numbers and structured grids is balanced by organic textures and dynamic treatment of the headshots, ensuring the site design equally represents the firm’s expertise and its brand.

The new modern design aesthetic was so well received by the firm’s leadership that WSSI engaged our team to redesign its collateral and proposal system, bringing visual consistency to all communications.

Improving Content Presentation

WSSI’s library has hundreds of articles, resources and other valuable content. Substance151 developed a custom migration tool to help WSSI migrate all relevant content from the old site while minimizing the required cleanup.

The new content hub houses all educational, thought leadership and regulatory content and company news and includes a video library – all organized by categories and topics, using robust taxonomies, filters and tagging infrastructure. A robust, customized search allows users to find relevant content quickly and efficiently.

The Project section utilizes filters to allow users quickly zero in on what’s relevant to them while still showcasing the breadth of WSSI’s expertise and its multidisciplinary capabilities.

Achieving Results

The new website has outperformed the old one in every way! By putting WSSI’s brand, people, expertise and work in the spotlight, the new website celebrates all that the firm has accomplished and competitively positions it for future growth.

We continue to work with the WSSI on keeping the WordPress CMS up to date and secure and providing additional support and incremental improvements as needed.

Awards:

Horizon Interactive Awards – Silver, Professional Services and Corporate & B2B categories
MarCom Awards – Gold

Our experience working with Substance 151 was outstanding. The website redesign process is daunting and overwhelming in the best of circumstances but Ida and her team masterfully guided us through. They really listened to our unique needs and helped us develop the right solutions to meet them. Their knowledge and expertise in all aspects of design, technical development and SEO helped us feel confident in the decisions we made about our site’s functionality and design and we couldn’t be more excited about the end result

Beth Silverman, PWS, Manager – Marketing, WSSI

The Firm You Want on Your Team

Substance151 is the strategy and design firm you want on your team! They are excellent at what they do and extremely responsive. Substance151 created a unified voice for our company, translating that into a sales-focused website, product campaigns, tradeshow materials and more. We now have the marketing foundation to effectively and powerfully communicate Altum’s brand to our target audiences.

Steve Pinchotti, CEO, Altum, Inc.
Extraordinary Passion and Value

Substance151 has a unique and extraordinary touch and passion for the work that they do. The company helped HR Anew revitalize its brand and ensure it builds relevance and value in the government and business marketplace. The new brand also inspired our internal teams to make positive changes. The result is truly a customer value proposition.

Deborah Stallings, President and Chief Executive Officer, HR Anew, Inc.
A Firm that “Knows What Matters”

If I could take just one design firm with me to a desert island, Substance151 would be my only choice. Never before have I found a company that truly understands "strategic creativity" the way Substance151 does. They always come through with flying colors – on time and on budget. I highly recommend them if you need a top-notch professional firm that really “gets it.”

Nelson Duffle, Managing Director of Marketing, Online Resources Corporation
An Unparalleled Grasp of Aesthetic and Strategic Considerations

When AlphaTech changed its name to AlphaInsight and launched its rebranding campaign, it retained Substance151 as creative consultant. The team was singularly impressive in this assignment. They combined creativity with a rare understanding of the business drivers and showed a unique grasp of aesthetic as well as strategic considerations. As a result, the AlphaInsight brand became both noted and valued.

Vish Varma, Vice President, CACI
Exceeded Expectations Throughout the Design Process

We worked with Substance151 on the design of our new website, and I have been very pleased with how well the design team has met our needs and requirements throughout the design process. They have exhibited a strong understanding of the comprehensive nature of marketing and provided creative solutions that have met and exceeded our expectations.

Adeniyi A. Paul, AIA, Principal, BWH Architects
A Team of Visionaries

This is the second time I’ve worked with Substance151 on a major redesign project, and both times the firm has clearly demonstrated why it’s the top choice for any company looking for outstanding creative and a responsive, collaborative partner. The Substance151 team is a group of visionaries, who took our pain points and turned them into powerful design concepts and effective marketing tools.

Ree Miskimon, CPSM, Senior Director of Business Development & Marketing, PRIME AE
Strategic Creativity That Raises the Bar

This is the second time I’ve had the opportunity to work with Substance151. The team has proven why they were the best choice to help Century navigate its rebrand and website redesign. Despite our arduous approval process, Substance151 was able to engage our leadership team, get everyone’s buy-in and keep the project moving. Their strategic creativity led to a new differentiated brand, a revamped collateral system and a website that raises the bar high for other firms in our industry.

Rachel Collier, CPSM, Senior Marketing Associate, Century Engineering
Tremendous Experience

Our experience working with Substance151 has been tremendous. Ida and her team guided us through a 10-month process of learning about ourselves, determined what our clients and the market needed, and developed an effective platform that leads our firm toward the future. Substance151 knows the AEC market and their experience was critical to developing our new brand. The messaging and visual identity are clean and modern and are a perfect reflection of who we are!

Brian Stanley, PE, Principal, Dunbar

Expertly Guiding an Industry Thought Leader Through the Complexities of a Website Redesign

The old website was outdated, difficult to navigate and manage for the site admins. What’s more, it no longer represented who WSSI had become and where it was headed in the future.

Enhancing User Experience

Modernizing Design

Improving Content Presentation

Achieving Results

Floura Teeter Landscape Architects

Website Redesign

PRIME AE

Website and Collateral Redesign

Bohler Engineering

Rebrand

Actionable Ideas Straight to Your Inbox

Have a Question or Project?

WSSI

Expertly Guiding an Industry Thought Leader Through the Complexities of a Website Redesign

The old website was outdated, difficult to navigate and manage for the site admins. What’s more, it no longer represented who WSSI had become and where it was headed in the future.

Enhancing User Experience

Modernizing Design

Improving Content Presentation

Achieving Results

Related Projects

Floura Teeter Landscape Architects

Website Redesign

PRIME AE

Website and Collateral Redesign

Bohler Engineering

Rebrand

Actionable Ideas Straight to Your Inbox

Have a Question or Project?