The new website introduces an audience-centric approach to website architecture, modernized design and improved content presentation. It strengthens the firm’s competitive position and showcases its specialized knowledge and expertise.
Ensuring Brand Alignment with Modernizing Design
With Treanor’s brand, people and culture front and center, the website not only introduces the new brand but serves as the face of the firm and its most effective business development, communications and recruitment tool.
The strong on-brand messages, video, graphic elements and page animations create a modern, immersive experience that enhances rather than hinders the site exploration.
Improving Content Presentation
- Robust elastic search provides each user group with quick and easy access to information that’s most relevant to them. The search also offers comprehensive analytics, allowing Treanor to refine its UX strategy and intentionally position key content higher in search results.
- The “related content” features connect people, projects and expertise while strategically guiding visitors throughout the site and encouraging further exploration.
- A new comprehensive Insights section with advanced search and filtering capabilities supports Treanor’s content marketing and thought leadership strategy, putting content their prospects and clients want to see at their fingertips.
- Contextually relevant calls to action improve lead generation and enhance the user experience by making it easy to connect with Treanor and its individual experts.
Telling Compelling Project Stories
Prospects need to understand how your firm solves problems and how you have solved problems similar to theirs. By balancing facts, quotes and callouts with compelling images, videos and infographics, Treanor now has the flexibility to tell each project’s unique story.
Treanor can now showcase the firm’s thinking and design process through more effective visual storytelling. By showing the firm’s unique approach and creative thinking that led to the chosen design aesthetic and solutions, the website connects the firm’s value proposition to successful business outcomes.
Improving Site Management Efficiency
The greatly improved admin experience creates a more intuitive and efficient site management process. It gives the internal marketing team more control and a customized workflow, making site updates more intuitive, efficient and (yes!) enjoyable.
Built on the latest WordPress Gutenberg platform, it introduces flexible, fully customized blocks that allow admins to easily customize the content presentation for individual pages while maintaining brand consistency across the site.
Most importantly, it gives Treanor’s in-house marketing team full control over managing content without knowing how to write code or relying on those who do. What used to require a multi-step process of filling out order requests and waiting for them to move through the web agency’s queue can now be accomplished immediately and often within minutes.
Results
After only six months post-rebrand, Treanor streamlined its visual identity across all eight markets, reduced proposal production time by 28%, outperformed its previous website analytics in every metric, and attracted new national and international partners through website messaging. Treanor’s rebrand and website redesign has won several national and global awards.
