EBA Engineering

Helping an Engineering Firm Define Its Formula for Success

Industry: ,

Scope: Brand Audit, Research and Analysis, Brand Strategy and Platform, Visual and Verbal Identity, Brand Guidelines, Marketing Collateral and Templates (Print and Digital), Website Redesign, Intranet, Content Strategy and Development/Copywriting, Ongoing Consulting

EBA Engineering, a regional civil engineering firm with public and private sector clients, engaged Substance151 to reposition the firm at a critical junction in its growth strategy.

The Process

In analyzing EBA’s markets and competitive environment and through extensive customer interviews, Substance151 uncovered that EBA had built a solid reputation for its ability to solve diverse, complicated problems with unwavering integrity and unprecedented foresight. Despite the industry war cry that all that matters is final product delivered on time and on budget, it was actually the “experience” of doing business with EBA that customers valued most.

The Insight

Given the same specifications and the same desired outcome and assuming a similar level of technical expertise among top firms (EBA’s competitors), the end “product” will be similar no matter which firm is doing the work.

When product is equal, experience is all that matters. Experience becomes product.

The insight that the experience was the real product became the cornerstone of the brand strategy, and we set forth to identify the specific attributes of the experience that had the greatest impact on the perception of value.

EBA Engineering Rebrand

The Brand

Returning to data generated during customer interviews, we determined three essential variables that comprised what we termed EBA’s “Formula for Success.”

We developed a new tagline, corporate identity, new website and collateral to convey the story behind the “Formula for Success.” We translated the brand platform into a compelling customer experience that provides audiences with tangible proof of EBA’s promise.

EBA Engineering Identity EBA Engineering Identity EBA Engineering Website Redesign

The Result

The “Formula for Success” platform has given EBA a significant advantage by enabling the firm to address hidden customer needs wholly missed by its competitors.


Awards: Horizon Interactive Awards

EBA rebrand

Realizing a major change was needed for the company, EBA Engineering retained Substance151 to perform a complete rebrand consisting of a brand strategy and positioning, new logo and corporate color palette, print and digital collateral and a new website. The journey was absolutely worth every step. Substance151 really understood our needs and produced a product that was in synch with EBA’s core values. The end result was a professional, polished, refreshed look for EBA that continues to garner many positive comments.

Maria (Ree) Miskimon, Marketing Manager, EBA Engineering, Inc

Your Project + Our Approach = Results

Do you have a branding or marketing project in the works? We’d love the opportunity to share how our approach can help you fast-forwards results. To start a conversation, fill out our project inquiry form, call 410-732-8379 or email.

Project Inquiry