SAME SBC: Managing Your Firm Through a Website Redesign

We live in an age of constantly shifting market conditions, evolving audience expectations, and emerging trends and technologies that continually disrupt the way we do business. Unfortunately, most companies’ chief digital platforms – their websites – fail to keep up.

Building a next generation website that meets all objectives, exceeds expectations and becomes your firm’s most effective lead generation, marketing and recruitment tool requires a multifaceted and strategic approach.

If you’ve ever been through this process, you understand the complexity and potential frustrations that often go hand-in-hand with a website redesign. But how do you know if you are building the right website and going about it the right way?

This session will demystify one of the most involved and expensive marketing endeavors a professional services firm can undertake (and the one that could create the most significant positive impact on your firm’s overall marketing effort) – a website redesign.

It will provide tools and practical takeaways for how attendees can begin to immediately implement key strategies and tactics discussed in the program – regardless of the size of their firm, its marketing team or its marketing budget.

We will cover:

• What to look for before, during and after the redesign
• How to define goals and manage expectations
• How to set benchmarks and measure success
• What an effective agency selection process looks like
• How to bring together research, strategy, design, content and technology to ensure that the end result meets your firm’s current and future needs and delivers a rewarding user experience (the key measure of a website’s success!)
• And more

From knowing the right questions to ask at the onset of the project to understanding what must happen “behind the scenes” along the way will help you keep your internal team on track and a soon-to-be new website on the road to exceptional.

This program will cover all aspects of the website redesign process; answer key questions about budgets, timelines, process, technology and more; and reveal the most common pitfalls of the web redesign process (and how to avoid them).

Top Related Reads

5 Must Ask Questions for Getting Your Website Right
How to Take Control of Your Next Website Redesign
You’re Right to Think You Need a Different Website (Why Your Website Should Never Be Done)

Let’s build your company the right website! We’d be happy to answer any questions you may have about planning, designing or developing a website that delivers what your organization needs. Contact Substance151 to discuss how we can help you with your next website redesign.