Interview with Ida Cheinman in The Gazette’s “Gone Green” Issue

Ida Cheinman, Substance151 principal and creative director, was interviewed for the special “Gone Green” issue of The Gazette of Politics and Business. The article titled “It Takes More than Green to Differentiate a Business” discusses the value of the sustainability message and the importance of communicating a company’s purpose in an authentic and credible manner. To read the article, click here.