Ida Cheinman to Present to ASLA Maryland on Brand Engagement

Ida Cheinman, Subtance151 principal and creative director, will be presenting “Brand Engagement” to the Maryland Chapter of the American Society of Landscape Architects (MD ASLA).

In today’s challenging marketing environment, where every firm sounds alike, sales cycles take years, and services become commoditized overnight, how can professional services firms engage their audiences and ensure they stay engaged – grow their prospects into loyal, lifelong customers? How can firms take advantage of the multitude of communication channels without diluting the brand’s message – and do so with today’s often sparse financial and human resources? The program will focus on strategies and techniques of brand engagement that bring customer loyalty, distinction and paying projects through the door.