Ida Cheinman Returns to Speak at the SMPS National Conference

Brand Launch! How To Execute a Breakthrough Brand Rollout

Rebranding your A/E/C firm? Planning a brand rollout? Not sure where to start? You are in luck! If you are attending this year’s Amplify A|E|C (formerly Build Business), this session is for you.

Rebranding an A/E/C firm is anything but easy! In fact, so much time, effort and resources go into rebranding, that firms often find themselves out of steam when it’s finally time to launch. But unless you have a strategy and plan for how to make your new brand real inside and outside of your firm, you risk it becoming diluted faster than you can say, “we’ve rebranded!”

To plan a successful brand rollout, countless components and activities must be thought through and carefully orchestrated. The number and complexity of decisions and actions required can turn a brand rollout into a bit of a nightmare.

Ida Cheinman, Substance151’s Principal and Creative Director, will share strategies, steps and tips for rolling out your firm’s rebrand with the confidence of a seasoned marketing leader.

Register today!

P.S. Ida will also present a virtual session titled “The Future Is Now and It’s Online” as part of the Amplify A|E|C virtual experience.

About THE AMPLIFY A|E|C Experience

Hosted by the Society for Marketing Professional Services (SMPS), Amplify A|E|C is the industry’s premier marketing, business development, and leadership conference for design and building industry professionals.

How Substance151 Can Help

At Substance151, we develop strong brand foundations and breakthrough brand rollouts that ensure nothing falls through the cracks. Contact us to find out how we can help you create a memorable, effective launch and make a mark with your new brand.