Ida Cheinman Presents at the CRTC Social Media Forum

Whether you like it or hate it, social media’s ability to help companies reach a broader audience and do it relatively cost effectively has put it at the center of today’s marketing discussions.

In this first of a three-part series, Ida Cheinman, Substance151 principal and creative director, discussed the use of LinkedIn and Pinterest for business. Beginning with the broader introduction and strategies for getting the most out of both social networks, Ida also shared marketing tactics, productivity techniques and best practices of how to best set up and become a proficient user of these two principal social media platforms.