Our Principal and Creative Director Ida Cheinman was a speaker at the ACEC Inaugural Business Development & Marketing Forum. Her session, “The Future Is Now, and It’s Online,” covered the key trends, strategies, tools, and technologies affecting AEC Marketing and Business Development and what AEC firms must do to remain competitive.
The presentation covered a range of marketing and technology topics from AI, chatbots, video messaging, content, and personalization to strategies for catering to changing demographics, emerging “business consumers,” and Gen Z.
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