Ida Cheinman Presenting at SMPS BB21 – “Content Marketing Masterclass”

Ida Cheinman returns to the Society for Marketing Professional Services (SMPS) Build Business conference. Join her for the live session (or watch on demand) for a deep dive into developing an effective content marketing program for an AEC firm.

Is Your Content Delivering Results? A Content Marketing Master Class

Content has become an integral part of B2B and professional services marketing. And yet, creating content that drives trackable, measurable business results could be a monumental challenge. Often, marketers are expected to keep up with developing content that delivers a tangible difference while also juggling project pursuits, internal and external communications, information management, presentation training and more (so much more!). Getting results requires a disciplined and strategic approach.

Successfully running an effective content marketing program is about much more than writing good content. It’s about creating robust and efficient content operations and spending time on what matters – to your team and your firm, its customers and its bottom line.

The session will look at the entire content lifecycle – from research strategy and planning; to leveraging, repurposing and scaling content; to measuring content performance.

Register today (registration closes July 30)!