SMPS New York: THE Marketing Event (TME): Avoiding a Digital Titanic

Ida Cheinman returns to the SMPS New York’s annual professional development symposium – THE Marketing Event.

We live and work in a fully digital world. Yet marketers still draw a hard line between digital and traditional marketing, which is becoming increasingly costly – both as tangible bottom-line costs and lost opportunities. It creates operational and financial inefficiencies, such as overlap of roles, duplicated efforts, wasted time and dollars. And what worse, even the best thought-out strategies implemented in silos result in a fragmented message, inconsistent image, confused audiences, and overall significantly reduced impact of communications.

By any measure, this is bad marketing!

In “Avoiding a Digital Titanic” (co-presented with Julie Huval, Benchley Design), Ida will make a compelling argument for why A/E/C firms need to put an end to “digital vs. traditional” thinking and behavior, and provide a road map for creating a 21st century integrated marketing department equipped with the knowledge, talent and tools it needs to avoid a digital titanic.

THE Marketing Event is a day-long professional development symposium designed to help A/E/C marketers further their skills and advance their careers. TME 2016 is focused on delivering content that is most relevant to today’s professional services marketing and it promises to provide actionable and compelling takeaways to help you change the game.