Greenbuild: Marketing Green Building – a Competitive Advantage Without Greenwash

Ida Cheinman to Present at the Greenbuild International Conference on “Green” Marketing

“Marketing a Green Building: Competitive Advantage Without Greenwash” is designed for those who want to learn the “whys” and the “hows” of creating a differentiating green marketing strategy, as well as best practices for marketing your efforts responsibly – for example, using certifications and trustmarks to add credibility.

It will also address “what” you cannot say, what you should not say, and possibly more important, what environmental marketing claims you can make.

Launched in 2002, Greenbuild is the world’s largest conference and expo dedicated to green building. Greenbuild brings together industry leaders, experts and frontline professionals dedicated to sustainable building.