Finally! Something “New” in Marketing

Certainly, you’ve heard the news. Something completely new has hit the marketing scene and it’s causing business leaders everywhere to shout, “We need to re-think everything!”

What is this new phenomenon?

Here’s a hint: it was born from books like, “Start with Why” and “Platform: Get Noticed in a Noisy World.” Of course, what these books and these business owners are talking about is (drumroll) … branding.

Branding Re-packaged

But here’s the thing: “Why” is not new. “Platform” is not new. It’s branding re-packaged.

So, instead of simply inspiring you with big ideas, we’re offering a few concrete tools to help with:

• Finding your starting point.
• Learning the principles of branding or rebranding your organization.
• Identifying common pitfalls of the branding process.
• Accessing additional resources.

Our Brand Toolbox is not about DIY branding, though. Rather, it’s about creating a strong foundation for going through the branding process.

In other words, it’s the prep work every company needs to complete before they invest time and money in branding. So, that when you do find yourself shouting, “We need to re-think everything!” you have a real-world starting point.