Follow the process outlined in this guide for a deeper customer insight that gives you a competitive edge.

For two decades, we’ve used this method as part of our brand development process, and there is not a single case where the core idea behind the brand concept didn’t come at least in large part from the deeper customer insight gained from our in-depth interviews.

Inside the Ultimate Guide to Better Customer Research:

• How to plan customer interviews designed to deliver real customer insight
• What you need to know to develop the right set of questions
• How to select both the right interviewees and interviewers
• The secrets to getting in-depth, meaningful answers
• How to interpret all collected information so that you not only have data, but also insight

Ready to take a deep dive into your customer’s mind?