Conducting a brand audit is often perceived as a huge, time-consuming undertaking – not to mention the anxiety of not knowing what you’re going to uncover during the audit and the fear of discovering that your brand has gone off the rails. And so the project often gets pushed to the back burner.
Our step-by-step Brand Audit Guide helps you take control of your brand with a clear, structured process that’s practical, not painful. You’ll learn how to evaluate every part of your brand – from strategy and positioning to communications and design – and turn your findings into actionable insights.
Inside the Brand Audit Guide
Your roadmap to an effective, insight-driven brand audit – without the overwhelm.
Step-by-Step Framework
- Design Audit Architecture: Build the structure and benchmarks for assessing your brand.
- Set Goals and Priorities: Define what success looks like and focus your efforts.
- Interview Stakeholders: Gather stakeholder insights to uncover gaps between perception and reality.
- Audit Competitors: Assess your brand’s strength among competitors and identify your edge.
- Cross-Examine Communications: Evaluate clarity, consistency and effectiveness across all channels.
- Define Next Steps: Decide whether your brand needs a refresh, a full rebrand or a realignment.
- Act on Information: Turn findings into a clear action plan to keep your brand relevant and aligned.
Download