Brand Rules

Building a strong brand is anything but easy. To assist you with the entire process – from conducting your brand audit through rebranding, we’ve developed this Brand Toolbox.

You don’t have to venture into the complicated world of branding alone! Substance151 can be your guide in a rebranding process – from start to finish. Contact us to schedule a conversation.

For more resources, visit our Rebranding Resource Center for Busy Marketers and Business Leaders.

"New Rules of Branding" – Additional Resources

The discipline of branding has changed dramatically over the past two decades. Discover the New Rules of Branding and make sure your company doesn’t miss out on the advantages that stem directly from a brand that’s current and built to compete in today’s marketplace.

Brand Rule 1: Audit Annually

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Brand Rule 2: Lead With Purpose

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Brand Rule 3: Get Inside Your Customer’s Head

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Brand Rule 4: Get Serious About Competitor Intel

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Brand Rule 5: Focus on Customer

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Brand Rule 6: Measure What Matters

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Brand Rule 7: Design Matters

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Brand Rule 8: Rethink Brand Management

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Your Brand Toolbox

You don’t have to venture into the complicated world of branding alone! Substance151 can be your guide in a rebranding process – from start to finish. Contact us to schedule a conversation.

Your Project + Our Approach = Results

Do you have a branding or marketing project in the works? We’d love the opportunity to share how our approach can help you fast-forwards results. To start a conversation, fill out our project inquiry form, call 410-732-8379 or email.

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