A Brand Audit: The Essential Guide

Do You Know What Your Brand Is Up To?

In the New Rules of Branding, it states: audit annually. However, conducting a brand audit is often perceived as a huge, time-consuming undertaking – not to mention the anxiety of not knowing what you’re going to uncover during the audit and the fear of discovering that your brand has gone off the rails.

And so the project often gets pushed to the back burner.

The problem is that no company can afford to lose tabs on its brand. As with most marketing endeavors, the question isn’t whether you should or shouldn’t, but how to make the most out of your brand audit, while making it a part of your annual marketing upkeep.

It doesn’t have to be an ordeal! Our step-by-step guide to conducting a brand audit provides you with help to ensure your brand is on track and, if it’s not, help to get it back under your control.