ACEC National Webinar: Managing Your A/E/C Firm Through a Rebrand

Ida Cheinman to Present to American Council of Engineering Companies (ACEC) “The Rebranding Challenge: Managing Your A/E/C Firm Through a Rebrand.”

If you’ve ever been through this process, you understand the complexity and potential frustrations that often go hand-in-hand with rebranding your firm. But it doesn’t have to be this way!

Certainly, there are many decisions to make when it comes to rebranding, as well as many pitfalls to avoid. Becoming more familiar with the process from start to finish and knowing what questions to ask and what common pitfalls to avoid will set you up for success.

Although rebrands vary considerably in cost, time and exact deliverables, following a strategic and disciplined process will help reduce headaches and prevent both costs and timelines spiraling out of control.

Ida Cheinman has led dozens of professional services firms through rebranding and will share her insight, best practices and war stories with the attendees. This program will help its participant not only navigate the process with mastery and ease (while maintaining their sanity!) but also ensure that the new brand meets your firm’s current and future needs, creates a competitive advantage and delivers results.

The webinar will create a roadmap for success by demystifying the rebranding process and answering these and other critical questions:

• Why rebrand?
• How often should we revisit your brand?
• How do we know when it’s time for a rebrand?
• Rebrand vs. refresh – what’s right for my firm?
• How do we set goals, manage expectations and ensure internal buy-in?
• What are the pros and cons of doing it all in-house vs. outsourcing?
• What steps should we take before hiring a consultant/agency?
• What’s involved in the rebranding process from start to finish?
• How do we successfully launch and manage our new brand?

You can see webinar details and register on the ACEC website.