For over a decade we’ve used this method as part of our brand development process, and there is not a single case where the core idea behind the brand concept didn’t come at least in large part from the deeper customer insight gained from our in-depth interviews. Follow the process outlined in this guide for a deeper customer insight that gives you a competitive edge.
Download our free guide that helps you gain a competitive edge by getting inside your customer’s mind.
You’ll learn:
- How to plan customers interviews designed to deliver real customer insight
- What you need to know to develop the right set of questions and how to select both the right interviewees and interviewers
- The secrets to getting in-depth, meaningful answers
- How to interpret all collected information so that you not only have data, but also insight
Ready to take a deep dive into your customer’s mind?
