Brand personality dictates the tone and style of verbal and visual expressions of your brand. It must be authentic and grounded in your company culture – nobody likes a fake person!
Use this worksheet to take your team through an exercise of defining your company's brand personality (should be done in conjunction with developing a full brand platform). Remember that the worst place to be in marketing is in the middle. So if upon completing this worksheet you find that most of your answers are in between, consider a brand audit and you may find that your brand strategy and platform may need revisiting.
