Ida Cheinman Presenting at the AAM Summit

Substance151 Principal and Creative Director Ida Cheinman will be presenting “Connecting the Dots: Marketing’s Role in Brand Experience (BX), Customer Experience (CX) and Employee Experience (EX)” at The Association for Accounting Marketing 2020 Annual Summit on March 3, 2020 in Philadelphia.

What’s driving growth for companies today is creating exceptional experiences for both customers and employees. CX and EX have become an executive priority. According to the Forrester “Predictions 2020” report, the number of CX executives will grow by 25%.

With that, Marketing has a unique opportunity to be at the center of what matters to their firms: today’s competitive advantage and future growth.

Related Content:

SMPS Build Business recap: Marketing’s Role in Aligning BX, CX and EX

Marketing’s New Role: The Master of Experience